On a tranquil afternoon, two men were sitting in a humble cafe, listening to slow and soothing music that blended with the faint sounds of car honks, bike pedals, and footsteps from pedestrians. They were engrossed in a conversation about the struggle to maintain productivity consistently. One of the men, whose name was Smith, disclosed that he was encountering difficulty meeting deadlines due to his struggle with procrastination. Despite his best efforts, he wasn’t achieving his personal goals the way he intended. He was dealing with mental barriers that were making it challenging to level up in life.

Smith was looking for help, and the other man, who was listening to him intently, could relate to his struggles. He too had been grappling with procrastination and “self-unawareness,” despite trying hundreds of self-help books, thousands of “life hack” tips, and several self-care apps. As Smith expressed his desire for a tool that could function as a coach and a friend, the other man’s mind started racing.

He went home, pondered on Smith’s request, slept on it, and when he woke up the next morning, he was struck by an idea: “Nuoo” It would be a tool that could assist people in achieving their life goals by serving as a personal coach and friend. The tool would incorporate practical strategies and techniques to help people overcome their mental barriers, including procrastination, and boost their personal development.